Made in Silicon Valley, California, USA with globally sourced ingredients
WHAT IT IS:
A lightweight, silicone-free, non-pore-clogging face primer that mattifies, controls shine, blurs imperfections, and minimizes the look of pores—creating a smooth, soft-matte canvas for longer-lasting makeup.
Mattify & Blur: Natural mineral silica absorbs excess oil without drying or stripping the skin.
Purify & Refresh: Clarifying eucalyptus and tea tree purifies and freshens all day.
Hydrate & Soften: Sea kelp polysaccharides deliver a plumping boost of hydration, organic aloe soothes, and olive-derived squalane softens so skin stays comfortable and balanced, never tight or greasy.
SIZE: 1 fl oz / 30 ml
HOW TO USE: Apply evenly after moisturizer or on clean, bare skin. Allow to set for 60–90 seconds, then follow with your favorite makeup application.
KEY INGREDIENTS
Tea Tree
Tea Tree clears impurities and tones.
Eucalyptus
Eucalyptus fights and prevents acne.
Seaweed Collagen
Seaweed Collagen boosts collagen production and elasticity.
Green Tea
Green Tea tones and protects with antioxidants.
Aloe Juice
Aloe Juice soothes and moisturizes.
Images are illustrative and may depict the ingredient or a natural source of the ingredient.
A. A Mattifying Primer is a makeup base that preps the skin for cosmetic application, ensuring longer-lasting makeup and reducing shine.
Q. Why choose a silicone-free primer?
A. Silicone-free primers offer a more natural finish, allowing the skin to breathe and are often considered cleaner and healthier for the skin, especially for those with sensitive or acne-prone types.
Q. Can a Mattifying Primer benefit oily or acne-prone skin?
A. Yes, a Mattifying Primer, especially one with purifying ingredients like eucalyptus, is excellent for oily and acne-prone skin as it helps control excess oil and reduces the appearance of pores.
Q. How do natural ingredients enhance a primer's efficacy?
A. Natural ingredients like seaweed for collagen-boosting, aloe for hydration, and eucalyptus for purification provide skin health benefits while ensuring a smoother makeup application.
Q. Is this primer suitable for both face and eyes?
A. Yes, this Mattifying Primer is designed for both face and eyes, softening and smoothing the skin before you apply makeup.
Q. How does the seaweed collagen in the Mattifying Primer contribute to flawless makeup?
A. Seaweed collagen plumps the skin, reducing the appearance of fine lines and wrinkles, creating a smoother surface for makeup application.
By using hashtag
#100percentpure or
#nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.
This used to be my most favorite product, but the formula has absolutely changed since it came back in stock, and it’s now very sticky, hard to spread, and has a strong unpleasant smell. Even my partner noticed the odor from several feet away. I don’t know what happened, but I’m very disappointed and won’t trust this product again.
Like others, I also waited over a year for this to be restocked only to be disappointed. The product is much thicker than before, feels sticky on my skin, and makes it shiny/greasy looking. Even the light powder I use feels so heavy on my skin when applied over this primer. The previous formula was much thinner and silkier to apply, did an amazing job at mattifying and felt light on my skin. Some days it was all I ever used becasue it worked so well. Big fan of 100% for many years and still love the products, just bummed this one turned out to be a bust for me now.
I loved this the first time I tried it; everything went on smoothly, dried easily, and it was like soft satiny skin. The best primer I’ve ever used. With this order, it was tacky on my skin and when I applied my
make up, the primer peeled off my skin. It was beyond disappointing. Essentially, i had to remove all my Make up and then wash The primer off my face b/c it made my makeup uneven as I tried to apply it.
Nothing on my end changed so wonder if the formula changed. I was glad something was finally back in stock on your website. You say it will take weeks to source and restock, I have not seen my eye brow powder, cheek tint, or mascara color for more than a year. :( communication has not been good with longtime customers; where are the products? And now, the products that are in stock, are not the quality they used to be.
I share this honestly only because i received this prompt via email and I want you all back on track with the amazing products I have been a fan of and purchased for years for myself, gifted to family and friends and loyal to for years. xo
For Oily, Normal, Combination Skin Types
United States
