{"title":"Going Vegan","description":"\u003cdiv class=\"description\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eEvery journey begins with a single step! Start your vegan journey with our best-selling vegan beauty products, and \u003ca href=\"\/blogs\/feed\/how-to-become-vegan\" class=\"text-u-l\" target=\"_blank\"\u003elearn more\u003c\/a\u003e about why a vegan lifestyle is better for both animals and the planet.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"grow-more-shampoo","title":"Glossy Locks Grow More Shampoo","description":"\u003cp\u003eFormulated to minimize shedding and to stimulate new hair growth. Deep cleans and clarifies scalp without stripping or dehydrating hair. Nourishing formula makes hair stronger, healthier and revitalized. 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This sulfate-free formula is safe and gentle enough for even color treated hair.\u003c\/p\u003e","brand":"100% PURE","offers":[{"title":"8 oz","offer_id":43183934996558,"sku":"FGHGLGMC8OZ","price":24.0,"currency_code":"USD","in_stock":true},{"title":"13 oz","offer_id":43183935029326,"sku":"FGHGLGMC13OZ","price":34.0,"currency_code":"USD","in_stock":true},{"title":"16 oz","offer_id":43183935094862,"sku":"GLHCGM16OZ","price":38.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/FGHGLGMC8OZ-FRONT-GrowMoreConditioner_PF.jpg?v=1762439466"},{"product_id":"glossing-conditioner","title":"Glossy Locks Glossing Conditioner","description":"\u003cp\u003eThis hydrating natural conditioner leaves hair silky smooth and full of shine, while lessening frizz and breakage. This fortifying formula is designed to strengthen with biotin and detangle with coconut oil, for smoother strands and easier styling. Nettle and orange fiber promote a healthy, flake-free scalp and shiny, ultra glossy hair. This sulfate-free conditioner is safe and gentle enough for even color treated hair.\u003c\/p\u003e","brand":"100% PURE","offers":[{"title":"8 oz","offer_id":43183934898254,"sku":"FGHGLGC8OZ","price":24.0,"currency_code":"USD","in_stock":true},{"title":"16 oz","offer_id":43183934963790,"sku":"GLHCG16OZ","price":38.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/GlossyLocksGlossingConditioner8oz.PF.png?v=1758732861"},{"product_id":"mattifying-primer","title":"Mattifying Primer","description":"A silicone-free, non-pore-clogging mattifying primer that blurs imperfections, minimizes the look of pores, and controls shine for a smooth, velvety canvas. Purifies with eucalyptus and tea tree, plumps with sea kelp, and softens with olive squalane—for a complexion that looks and feels its best.","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":36540600142,"sku":"1CMP","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/Mattifying_Primer_PF.webp?v=1779119743"},{"product_id":"coconut-hand-buttercream","title":"Coconut Hand Buttercream","description":"\u003cp\u003eOur ultra rich, non-greasy hand cream is formulated to deeply moisturize and soften hard working hands. Made in a base of decadent cocoa, avocado, and shea butters and instilled with anti-aging vitamins and super fruits to promote more supple, youthful looking skin. Infused with the sweet, tropical scent of coconut. \u003c\/p\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":36540604238,"sku":"1HCBCCO.","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/products\/1HCBCCO_Coconut_Hand_Buttercream_Primary_2947ec51-dffb-402b-b3ec-d92caaee79d0.jpg?v=1762439472"},{"product_id":"brightening-serum","title":"Brightening Serum","description":"Visibly Brightens + Supports Even Tone. Leaves skin looking refreshed and radiant for a more balanced-looking complexion. Features gentle, plant-based ingredients like sake and fruit acids to support a glowing appearance.","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":36540622606,"sku":"1FMBS","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/1FMBS_Brightening_Serum_Primary.webp?v=1762439474"},{"product_id":"seaweed-detox-bath","title":"Seaweed Detox Bath","description":"\u003cp\u003eThis deeply therapeutic and artisanally crafted bath salt blend is designed to detoxify and stimulate circulation. Made with ginger root, seaweed, and dandelion to draw out toxins, heavy metals, and stimulate lymphatic drainage. Infusions of eucalyptus, tea tree, and rosemary increase circulation while providing relaxing aromatherapeutic benefits. Our nourishing bath salts are made with crystallized kelp from an organic seaweed farm on the Brittany coast of France. This detoxifying bath soak contains dozens of therapeutic trace elements from the sea – replenishing minerals, vitamins, antioxidants, and amino acids. \u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":36540637070,"sku":"1BSD","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/Seaweed_Detox_Bath.png?v=1773246351"},{"product_id":"dark-spot-remover","title":"Dark Spot Remover","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\n\u003c\/style\u003e\n\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-9279af4a-7fff-777a-acfc-71bfa3e516de\"\u003eA gentle yet effective serum that helps visibly improve the look of discoloration, even the appearance of skin tone, and enhance radiance—without chemical lighteners. Powered by natural brighteners like sake, matsutake mushroom, lime, and papaya, this serum works to reduce the appearance of age spots, the look of post-blemish marks, and the appearance of sun-exposed skin. Infused with hydrating aloe vera and rosehip oil, it leaves skin feeling smooth, nourished, and visibly more luminous.\u003c\/b\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":36540638094,"sku":"1FMDSR","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/Dark_Spot_Remover.png?v=1773312865"},{"product_id":"vanilla-bean-whipped-body-butter","title":"Vanilla Bean Whipped Body Butter","description":"\u003cp\u003eSupremely decadent and deeply moisturizing, our Whipped Body Butter collection is capable of nourishing even the driest of skin. A base of water-rich aloe vera and soothing rose hydrosol replenishes lost hydration. Ultra rich cocoa butter, avocado butter, and blackcurrant oil coat skin with essential moisture to fortify skin's delicate lipid barrier, effectively relieving dry, itchy skin. This thick and creamy body butter is infused with the scent of sweet, decadent vanilla. \u003cbr\u003e\n\u003cb\u003eProduct Statement:\u003c\/b\u003e\u003cbr\u003e\nIf you've received a fresh batch of our body butter recently, you'll notice the rich cocoa aroma as you open the jar. That's because we've introduced a higher cocoa butter content of 30% in our latest formulation. We made this improvement to eliminate wax, as cocoa butter offers a host of superior skin benefits compared to wax which has none. Cocoa butter is fatty acids that's been cold pressed from cocoa beans which is why our most recent body butter smells like chocolate. It's so nourishing and full of skin beneficial nutrients. It's packed with phytosterols for anti-inflammatory effects, Vitamin E for restorative properties, polyphenols as potent antioxidants, squalene to moisturize and soften, and caffeine which is firming.\u003cbr\u003e\n\u003cbr\u003e\nWhile the current high cocoa butter content in our formula is superior, we'll be returning to our original formula in the subsequent batches due to your response. This change will ensure that you'll experience more of the essential oils and extracts, rather than predominantly cocoa butter, once this current batch is depleted.\u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":36540640526,"sku":"1BWBBVB","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/VanillaBeanWhippedBodyButterPF.webp?v=1777560252"},{"product_id":"french-lavender-nourishing-body-cream","title":"French Lavender Nourishing Body Cream","description":"\u003cp\u003eLuxuriously creamy body lotion enriched with potent anti-aging vitamins and antioxidants for softer, more supple skin. Deeply moisturizing cocoa and avocado soothe dryness and flaking, while aloe and rose hydrosol replenish essential hydration. Additions of stimulating Kona green coffee and vitamin C brighten and energize the skin for a more youthful glow. This silky smooth body cream is infused with the scent of clean, calming lavender. \u003cbr\u003e\n \u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":36540674830,"sku":"1BLTFL","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/French_Lavendar_Body_Cream_8oz_PF.webp?v=1783069229"},{"product_id":"vanilla-bean-hand-buttercream","title":"Vanilla Bean Hand Buttercream","description":"Our ultra rich, non-greasy hand cream is formulated to deeply moisturize and soften hard working hands. Made in a base of decadent cocoa, avocado, and shea butters and instilled with anti-aging vitamins and super fruits to promote more supple, youthful looking skin. Infused with the scent of sweet, decadent vanilla. \u003cbr\u003e\n\u003cbr\u003e\n ","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":36540818382,"sku":"1HCBCVB","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/products\/1HCBCVB_Vanilla_Bean_Hand_Buttercream_Primary.jpg?v=1762439493"},{"product_id":"vitamin-c-serum","title":"Vitamin C Serum","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-7cdc2056-7fff-1421-0fd7-f797c100c422\"\u003eLightweight, stabilized Vitamin C serum made in a base of hydrating and soothing aloe gel. This vegan and natural Vitamin C serum helps skin feel firmer and look more radiant. 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This all-natural and cruelty-free oil delivers beneficial nutrients all over the body—including the face, eye area, décolleté, hands, and hair—for a more supple and radiant look.\u003c\/b\u003e\u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":36540887502,"sku":"1FMOAO1.6OZ","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/OrganicArganOilPF.png?v=1762893194"},{"product_id":"fruit-pigmented-pretty-naked-palette","title":"Fruit Pigmented® Pretty Naked Palette","description":"\u003cp\u003eOur original Pretty Naked Palette is a beloved 100% PURE beauty staple! This fruit pigmented® palette celebrates neutral tones and soft shimmer to enhance and beautify your complexion. Includes 3 eyeshadows, a blush, and a highlighter. Each signature shade is colored from vitamin-rich fruit and vegetable pigments – not synthetic dyes. Palette includes: \u003c\/p\u003e\n\n\u003cp\u003ePink Champagne: Pink luminescent powder with pearly-gold shimmer\u003c\/p\u003e\n\n\u003cp\u003ePretty Naked: Peachy nude blush\u003c\/p\u003e\n\n\u003cp\u003eFlax Seed: Pale pink-nude eye shadow with taupe undertone\u003c\/p\u003e\n\n\u003cp\u003eToffee: Taupe-grey eye shadow with silver undertone\u003c\/p\u003e\n\n\u003cp\u003eChestnut: Rich, bronze-chocolate eye shadow with rosy undertone \u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":36540970702,"sku":"1CNP","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/products\/1CNP_Pretty_Naked_Palette_Primary_0adc9816-9348-42f3-907a-6feb96c830b6.jpg?v=1762439496"},{"product_id":"fruit-pigmented-lip-cheek-stain-cherry","title":"Fruit Pigmented® Cherry Lip \u0026 Cheek Stain","description":"\u003cp\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}--\u003e\n\u003c\/style\u003e\nBack and Better Than Ever!\u003cbr\u003e\nOur beloved Fruit Pigmented® Cherry Lip \u0026amp; Cheek Stain returns with an improved formula for a sheer, radiant wash of cherry pink-red. 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This long-lasting stain is blendable, buildable, and effortlessly beautiful—perfect for that fresh, just-bitten glow.\u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":36541099918,"sku":"1CLCSC","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/Fruit_Pigmented_Cherry_Lip_Cheek_Stain_2.png?v=1773403631"},{"product_id":"luminous-primer-vitamins-antioxidants-with-resveratrol","title":"Luminous Primer","description":"A silicone-free, antioxidant-rich face primer infused with red wine resveratrol to shield skin against environmental free radicals — while blurring pores, intensely hydrating, and delivering a soft, lit-from-within glow for a flawless, long-lasting makeup canvas.","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":36541119694,"sku":"1CFP","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/Luminous_Primer_PF.webp?v=1783003141"},{"product_id":"honey-almond-whipped-body-butter","title":"Honey Almond Whipped Body Butter","description":"\u003cp\u003eSupremely decadent and deeply moisturizing, our Whipped Body Butter collection is capable of nourishing even the driest of skin. 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Additions of stimulating Kona green coffee and vitamin C brighten and energize the skin for a more youthful glow. This silky smooth body cream is infused with the scent of sweet, honey-glazed almonds. \u003cbr\u003e\n \u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":36541528590,"sku":"1BLTHA","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/Almond_Milk_Body_Cream_8oz_PF.webp?v=1783069534"},{"product_id":"blood-orange-nourishing-body-cream","title":"Blood Orange Nourishing Body Cream","description":"\u003cp\u003eLuxuriously creamy vegan orange body cream enriched with potent anti-aging vitamins and antioxidants for softer, more supple skin. Deeply moisturizing cocoa and avocado soothe dryness and flaking, while aloe and rose hydrosol replenish essential hydration. 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