{"title":"Natural Skin Brightening","description":"\u003cdiv class=\"description\"\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eGive your skin the illuminating glow it deserves with 100% PURE™ natural skin lightening and brightening products. As with all of our \u003c\/span\u003e\u003ca href=\"https:\/\/www.100percentpure.life\/collections\/skin-care\"\u003e\u003cspan style=\"font-weight: 400;\"\u003enatural skincare products\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e, our natural skin brightening brigade will help cleanse and detoxify your skin while replenishing it with the essential vitamins and nutrients it needs to glow. Your fresh, luminous skin will radiate through your \u003c\/span\u003e\u003ca href=\"https:\/\/www.100percentpure.life\/collections\/fruit-dyed-makeup\"\u003e\u003cspan style=\"font-weight: 400;\"\u003enatural makeup\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e application, or glow all on its own for that gorgeous “au naturel” look you’ve always dreamed of.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBrightening Products\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur Vitamin C Serum is a powerhouse of skin illumination. Infused with the richness of vitamin C, it works tirelessly to brighten and firm your skin. This serum is perfect for evening out skin tone and reducing the appearance of dark spots and sun damage, giving you a naturally vibrant glow.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eExfoliate your way to brighter skin with our Acai Pulp Facial Scrub. Packed with the goodness of acai berries, this scrub gently removes dead skin cells, revealing a smoother, more radiant complexion. It's ideal for refreshing your skin and preparing it for the benefits of our brightening treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Brightening Serum is a must-have in your skin radiance regimen. Formulated with a blend of natural ingredients, it targets dullness and uneven skin tone, leaving your skin looking visibly brighter and more youthful.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur Fermented Rice Water Toner is a unique addition to your skincare routine. Known for its skin-brightening properties, fermented rice water helps to improve skin clarity and texture, enhancing your skin's natural luminosity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTo complement your daytime routine, our Multi-Vitamin + Antioxidants Potent PM Serum works overnight to rejuvenate your skin. Rich in vitamins and antioxidants, it repairs, nourishes, and brightens your skin as you sleep, ensuring you wake up to a refreshed and radiant complexion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eDo you know what pairs wonderfully with bright, luminous skin? Gorgeous makeup. And the 100% PURE™ lineup of \u003c\/span\u003e\u003ca href=\"https:\/\/www.100percentpure.life\/collections\/face-makeup\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eface makeup\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e and \u003c\/span\u003e\u003ca href=\"https:\/\/www.100percentpure.life\/collections\/eye-makeup\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eeye makeup\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e is what dreams are made of. From silky-smooth \u003c\/span\u003e\u003ca href=\"https:\/\/www.100percentpure.life\/collections\/foundation-makeup\"\u003e\u003cspan style=\"font-weight: 400;\"\u003enatural foundations\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e and \u003c\/span\u003e\u003ca href=\"https:\/\/www.100percentpure.life\/collections\/eyebrow-makeup\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eeyebrow makeup\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e to dreamy \u003c\/span\u003e\u003ca href=\"https:\/\/www.100percentpure.life\/collections\/eye-care\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eeye creams\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e designed to revitalize your eyes, you’ll find everything you need for your best skin ever at 100% PURE™.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"description\"\u003e\u003ca class=\"read-more\"\u003eRead More\u003c\/a\u003e\u003cspan class=\"caret-right\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eRelated blog post\u003ca href=\"https:\/\/www.100percentpure.life\/blogs\/feed\/the-surprising-skincare-benefits-of-sake\"\u003e The Surprising Skin Care Benefits of Sake\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","products":[{"product_id":"brightening-serum","title":"Brightening Serum","description":"Visibly Brightens + Supports Even Tone. Leaves skin looking refreshed and radiant for a more balanced-looking complexion. Features gentle, plant-based ingredients like sake and fruit acids to support a glowing appearance.","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":36540622606,"sku":"1FMBS","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/1FMBS_Brightening_Serum_Primary.webp?v=1762439474"},{"product_id":"dark-spot-remover","title":"Dark Spot Remover","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\n\u003c\/style\u003e\n\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-9279af4a-7fff-777a-acfc-71bfa3e516de\"\u003eA gentle yet effective serum that helps visibly improve the look of discoloration, even the appearance of skin tone, and enhance radiance—without chemical lighteners. Powered by natural brighteners like sake, matsutake mushroom, lime, and papaya, this serum works to reduce the appearance of age spots, the look of post-blemish marks, and the appearance of sun-exposed skin. Infused with hydrating aloe vera and rosehip oil, it leaves skin feeling smooth, nourished, and visibly more luminous.\u003c\/b\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":36540638094,"sku":"1FMDSR","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/Dark_Spot_Remover.png?v=1773312865"},{"product_id":"vitamin-c-serum","title":"Vitamin C Serum","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-7cdc2056-7fff-1421-0fd7-f797c100c422\"\u003eLightweight, stabilized Vitamin C serum made in a base of hydrating and soothing aloe gel. This vegan and natural Vitamin C serum helps skin feel firmer and look more radiant. Includes radiance-boosting green apple and grape, plus alpha lipoic acid (ALA) to help protect the skin’s appearance against oxidative stressors that can lead to the look of premature aging or surface darkening.\u003c\/b\u003e\u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":36540853582,"sku":"1FMVCS","price":58.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/VitaminC_Serum_PF_2483f4ab-4284-452f-81bc-7b7987695cd0.webp?v=1773834559"},{"product_id":"retinol-restorative-overnight-balm","title":"Retinol Restorative Overnight Balm","description":"\u003cp\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}--\u003e\n\u003c\/style\u003e\n\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-ae3d1b06-7fff-526f-065f-596ec26c423a\"\u003eImprove the appearance of firmness, tone, and elasticity while you sleep! This age-defying overnight retinol balm is formulated with vitamins and antioxidants to enhance your skin's natural-looking glow. Vegan retinol helps to promote the appearance of a more evenly toned complexion while lessening the look of lines and wrinkles. Made with rich avocado butter and plant oils to soften the feel of skin and deeply moisturize.\u003c\/b\u003e\u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":36810771534,"sku":"1FMRROB","price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/Retinol_Restorative_Overnight_Balm_Primary_PF_converted_800x800_converted.webp?v=1780390872"},{"product_id":"fermented-rice-water-toner","title":"Fermented Rice Water Toner","description":"Softening + Radiance. This refreshing facial toner utilizes the power of fermented rice water (Sake) to support a brighter, more hydrated, and supple-looking complexion. Designed to leave skin feeling deeply softened and revitalized.\n","brand":"100% PURE","offers":[{"title":"Single","offer_id":43183934111822,"sku":"1FFRWT","price":44.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/Fermented_Rice_Water_Toner.webp?v=1759508850"},{"product_id":"fermented-rice-water-cleanser","title":"Fermented Rice Water Cleanser","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-ee6096ad-7fff-7a47-639b-45d5bb35d786\"\u003eSoftening. Fermented rice water (Sake) is rich in enzymes, amino acids, and vitamins to visibly brighten, gently exfoliate, and deeply soften the appearance of the skin. White mulberry, mushroom, licorice, and citrus help to balance the look of skin tone, minimize the appearance of dark spots, and support a radiant glow. Washes away the look of makeup and other impurities without stripping or dehydrating.\u003c\/b\u003e\u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":1730295103512,"sku":"1FFRWC","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/Fermented_Rice_Cleanser_PF.webp?v=1779119360"},{"product_id":"fermented-rice-water-serum","title":"Fermented Saké Glow Brightening Serum","description":"Softening + Radiance. This concentrated daily serum features fermented rice water (Sake), naturally rich in enzymes and nutrients to support a brighter, more hydrated, and silky-smooth complexion.","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":1747131400216,"sku":"1FFRWS","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/Fermented_Rice_Water_Serum.png?v=1773312690"},{"product_id":"acai-pulp-facial-scrub","title":"Acai Pulp Facial Scrub","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-5beeb323-7fff-d788-2bb6-b0e3a155d8bb\"\u003eIntensive, concentrated natural face exfoliator designed to help pores look deeply cleansed for a glowing, more refreshed appearance. Because of the concentration of this nutrient-dense formula, always use on wet skin (incorporating more water allows for gentler exfoliation). Organic acai berries nourish the skin's surface and support a brighter look with essential vitamins, minerals, and antioxidants.\u003c\/b\u003e\u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":1894658572312,"sku":"1FAPFS","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/Acai_Pulp_Facial_Scrub.png?v=1773312526"},{"product_id":"mushroom-peptide-moisturizer","title":"Mushroom Peptide Moisturizer","description":"\u003cp\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\n\u003c\/style\u003e\n\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e\u003cb id=\"docs-internal-guid-aeaffe1e-7fff-b5de-0ce3-870a26bf0ed2\"\u003eA luxurious moisturizer powered by 11 botanical mushrooms, hyaluronic acid, and quinoa peptides to deeply hydrate and support a firmer, more radiant-looking complexion. This antioxidant-rich formula soothes the feel of skin and helps protect the skin's appearance from environmental stressors.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003col\u003e\n\t\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\t\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cb id=\"docs-internal-guid-aeaffe1e-7fff-b5de-0ce3-870a26bf0ed2\"\u003eTremella: Deeply hydrates and plumps the appearance of skin.\u003c\/b\u003e\u003c\/p\u003e\n\t\u003c\/li\u003e\n\t\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\t\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cb id=\"docs-internal-guid-aeaffe1e-7fff-b5de-0ce3-870a26bf0ed2\"\u003eReishi: Helps skin look less fatigued and stressed.\u003c\/b\u003e\u003c\/p\u003e\n\t\u003c\/li\u003e\n\t\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\t\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cb id=\"docs-internal-guid-aeaffe1e-7fff-b5de-0ce3-870a26bf0ed2\"\u003eShiitake: Brightens the look of the complexion.\u003c\/b\u003e\u003c\/p\u003e\n\t\u003c\/li\u003e\n\t\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\t\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cb id=\"docs-internal-guid-aeaffe1e-7fff-b5de-0ce3-870a26bf0ed2\"\u003eChaga: Revitalizes the appearance of sun-exposed skin.\u003c\/b\u003e\u003c\/p\u003e\n\t\u003c\/li\u003e\n\t\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\t\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cb id=\"docs-internal-guid-aeaffe1e-7fff-b5de-0ce3-870a26bf0ed2\"\u003eCordyceps: Helps reduce the visible signs of aging.\u003c\/b\u003e\u003c\/p\u003e\n\t\u003c\/li\u003e\n\t\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\t\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cb id=\"docs-internal-guid-aeaffe1e-7fff-b5de-0ce3-870a26bf0ed2\"\u003eLion’s Mane: Supports a firmer, more toned appearance.\u003c\/b\u003e\u003c\/p\u003e\n\t\u003c\/li\u003e\n\t\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\t\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cb id=\"docs-internal-guid-aeaffe1e-7fff-b5de-0ce3-870a26bf0ed2\"\u003eMaitake: Enhances the look of elasticity.\u003c\/b\u003e\u003c\/p\u003e\n\t\u003c\/li\u003e\n\t\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\t\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cb id=\"docs-internal-guid-aeaffe1e-7fff-b5de-0ce3-870a26bf0ed2\"\u003eTurkey Tail: Soothes the feel of dry skin.\u003c\/b\u003e\u003c\/p\u003e\n\t\u003c\/li\u003e\n\t\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\t\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cb id=\"docs-internal-guid-aeaffe1e-7fff-b5de-0ce3-870a26bf0ed2\"\u003eEnoki: Supports a healthy-looking skin barrier.\u003c\/b\u003e\u003c\/p\u003e\n\t\u003c\/li\u003e\n\t\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\t\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cb id=\"docs-internal-guid-aeaffe1e-7fff-b5de-0ce3-870a26bf0ed2\"\u003eMeshima: Targets the appearance of dark spots.\u003c\/b\u003e\u003c\/p\u003e\n\t\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003e\u003cb id=\"docs-internal-guid-aeaffe1e-7fff-b5de-0ce3-870a26bf0ed2\"\u003eBlazei: Forms a protective-looking moisture barrier.\u003c\/b\u003e\u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":40143366553678,"sku":"FGFMPM","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/MushroomPeptides.webp?v=1762443625"},{"product_id":"multi-vitamin-antioxidants-potent-pm-serums","title":"Multi-Vitamin + Antioxidants Potent PM Serum","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-c570c5ec-7fff-32f2-c01f-8802ab158d5d\"\u003ePotent, stabilized vitamins work synergistically to lessen the appearance of fine lines and wrinkles, enhance the look of firmness and elasticity, and visibly brighten skin tone. Niacinamide and Vitamin C are two skin-brightening superstars but are rarely formulated together due to differing pH levels. By using Magnesium Ascorbyl Phosphate—a highly stable form of Vitamin C with a skin-friendly pH—this formula allows both vitamins to work harmoniously to support the appearance of a youthful, glowing complexion.\u003c\/b\u003e","brand":"100% PURE","offers":[{"title":"1 oz","offer_id":43183912583246,"sku":"1FMVPPMS","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/1FMVPPMS_Multi-Vitamin_And_Antioxidants_Potent_PM_Serum_Primary.jpg?v=1762443664"}],"url":"https:\/\/www.100percentpure.life\/collections\/skin-brightening.oembed","provider":"100% PURE","version":"1.0","type":"link"}