{"title":"New Products","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--\nsection.hero-section { padding: 30px 0 0 0;}\n--\u003e\u003c\/style\u003e\n\u003cdiv class=\"container\"\u003e\n\u003c!--h1\u003eWhat's New\u003c\/h1--\u003e\n\u003cdiv\u003e\n\u003cp\u003e100% PURE® stocks healthy and naturally occurring line of beauty products. These aim to not only provide you with a flawless finish, but improve the overall health of your skin, too.\u003c\/p\u003e\n\u003c!--a href=\"#\" id=\"example-show\" class=\"showLink\" onclick=\"showHide('example');return false;\"\u003eRead more...\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\" id=\"example\" class=\"more\"\u003e\n\u003cp\u003eOur chemical free, sulfate free, formaldehyde free and paraben free concoctions means our products are suited to all skin types. No matter whether you have oily, sensitive or in between skin, our products will show your skin some major loving today.\u003c\/p\u003e\n\u003cp\u003eTo find out a little more about our products, why not check out our new products below? These are our latest and greatest creations that we hope you will love just as much as we do!\u003c\/p\u003e\n\u003ca href=\"#\" id=\"example-hide\" class=\"hideLink\" onclick=\"showHide('example');return false;\"\u003eShow Less.\u003c\/a--\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"rose-water-hyaluronic-acid-serum","title":"Rose Water Hyaluronic Acid Serum","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-b5c2cde1-7fff-2c31-a753-fc84d4635201\"\u003eSoothing + Hydrating. Balancing rose hydrosol and hyaluronic acid help support the appearance of youthful bounce and elasticity. This light gel texture instantly quenches the feel of dry skin, while botanical infusions of chamomile and calendula soothe the look of the complexion. Beta-glucan and sodium PCA support a toned, youthful appearance by helping to balance the look of redness and protecting essential moisture levels.\u003c\/b\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":39297952350286,"sku":"1FRWAS","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/Rose_Water_Hyaluronic_Acid_Serum.png?v=1773312636"},{"product_id":"rose-water-hydrating-milk","title":"Rose Water Hydrating Milk","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-16466e25-7fff-b089-c711-fb2ae6110f32\"\u003eUltra-lightweight liquid moisturizer instantly nourishes for petal-soft, hydrated-looking skin. Made with rose hydrosol and hyaluronic acid to replenish the appearance of dry skin while helping to balance the look of redness with delicate botanicals.\u003c\/b\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":39297952415822,"sku":"1FRWHM","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/products\/1FRWHM_Rose_Water_Hydrating_Milk_Primary_e2d69b06-329e-47c8-9a71-a10a07a36fc5.jpg?v=1762441721"},{"product_id":"rose-water-face-mist","title":"Rose Water Face Mist","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-2c5fe314-7fff-bb42-5b51-cb636f96995a\"\u003eSoothing. This replenishing rose water spray mist delivers a boost of hydration to dry or imbalanced-looking skin. Made with rose hydrosol to help support a balanced appearance, minimize the look of redness, and provide light moisture. Hyaluronic acid delivers a double dose of hydration to quench the look of dehydrated skin and enhance its natural glow.\u003c\/b\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":39297952448590,"sku":"1FRWFM","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/Rose_Water_Face_Mist_converted.webp?v=1776102452"},{"product_id":"watermelon-cucumber-water-locking-mist","title":"Watermelon Cucumber Water Locking Mist","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-bb90ca98-7fff-affa-b645-bab93be956a4\"\u003eIntense Hydration. An intensely hydrating mist that helps skin look plump, rejuvenated, and smooth with watermelon and cucumber waters, hyaluronic acid, and polyglutamic acids. This cruelty-free mist helps support the appearance of refreshed skin and minimizes the look of fine lines. Includes moisturizing Irish Moss Extract and antioxidant-rich olive squalane to provide long-lasting hydration and a dewy glow without a greasy feel.\u003c\/b\u003e","brand":"100% PURE","offers":[{"title":"1.7 oz","offer_id":43240919728206,"sku":"FG1FWCAM","price":25.0,"currency_code":"USD","in_stock":true},{"title":"3.4 oz","offer_id":43240919760974,"sku":"1SWCWLM3.4OZ","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/FG1FWCAM_Primary_b2cb2958-7b5a-4180-ad59-8064fec31572.png?v=1774867112"},{"product_id":"virgin-coconut-moisturizing-milk-foam-cleanser","title":"Virgin Coconut Moisturizing Milk Foam","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-5f3c5b64-7fff-9de4-a22c-1e1dad79c92c\"\u003e Moisturizing. This softening cleanser washes away the appearance of makeup, sunblock, and other impurities while leaving your complexion looking supple and radiant. Coconuts feature Lauric Acid, which helps clarify the appearance of facial pores for a clearer-looking complexion. Calendula, rose hydrosol, and chamomile are soothing botanicals that help the skin look and feel calm.\u003c\/b\u003e\u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":39992213733454,"sku":"FG1FCCM","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/VirginCoconutMilkFoamPF.webp?v=1774865500"},{"product_id":"lavender-niacinamide-pore-minimizer-tonique","title":"Lavender Niacinamide  Pore Minimizer Tonique","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-193f80d1-7fff-4762-be09-b435188f1faf\"\u003ePore Minimizer. This pore-refining tonique clarifies the appearance of facial pores to help them look drastically minimized without stripping or dehydrating the skin. It helps soothe the look of redness, supports a firmer appearance, and evens the look of skin tone while minimizing the visible signs of lines and wrinkles.\u003c\/b\u003e","brand":"100% PURE","offers":[{"title":"1.7 oz","offer_id":43183912910926,"sku":"FG1FLNPMT","price":19.0,"currency_code":"USD","in_stock":true},{"title":"3.4 oz","offer_id":43183912943694,"sku":"1SLNPMT3.4OZ","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/LavendarNiacinamideToner3.4ozPF.webp?v=1774866536"},{"product_id":"bakuchiol-moisturizer","title":"Bakuchiol Moisturizer","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-54565a17-7fff-54a9-36fa-889eeefbb49d\"\u003ePlant-Based Retinol Alternative. Skin-softening, hydrating moisturizer made with bakuchiol—an effective plant alternative to retinol. This formula utilizes targeted concentrations of bakuchiol to visibly improve the look of skin texture. Combined with kojic acid, it helps the appearance of the complexion stay bright and uniform, helping to prevent the look of uneven tone and sun-exposed spots over time.\u003c\/b\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":40022975348814,"sku":"FG1FSBBM","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/BakuchiolMoisturizer_PF.webp?v=1783003922"},{"product_id":"apple-enzyme-exfoliating-cleanser","title":"Apple Enzyme Exfoliating Cleanser","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-c90371b6-7fff-bdc7-b378-e519aef852b1\"\u003eResurfacing Appearance. This exfoliating cleanser is made with glow-enhancing green apple, licorice, citrus, and a 7% acid blend. Sugar Alpha Hydroxy Acid, Beet Lactic Acid, and Enzymes from Pineapple and Papaya work together for three main functions: 1) Help pores look clearer and minimized, 2) Visibly brighten and improve the appearance of uneven tone and dark spots, and 3) Smooth the look of bumps and flakes for skin that feels super soft to the touch.\u003c\/b\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":40022975381582,"sku":"FG1GALACM","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/Apple_Enzyme_Cleanser_PF.webp?v=1783003407"},{"product_id":"coffee-bean-caffeine-restorative-moisturizer","title":"Coffee Bean Caffeine Restorative Moisturizer","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-4b9d351b-7fff-4ea4-af20-8f4af54826dd\"\u003eInspired by our fan-favorite eye cream, this facial moisturizer brings the benefits of caffeine to your entire complexion. This formula focuses on three key aesthetic goals: 1) Supporting a firmer, tighter appearance; 2) Brightening the look of the skin by enhancing the appearance of surface vitality; and 3) Utilizing caffeine as a topical antioxidant to protect and revitalize the appearance of sun-exposed skin.\u003c\/b\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":40026259685454,"sku":"FGFCBFC","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/CoffeeBean_Cream_FRONT_2.jpg?v=1762443351"},{"product_id":"apple-enzyme-resurfacing-serum","title":"Apple Enzyme Resurfacing Serum","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\n\u003c\/style\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e\u003cb id=\"docs-internal-guid-d21ba381-7fff-71f6-2972-3a733a68da25\"\u003eA glow-boosting resurfacing serum powered by a blend of fruit-derived acids, enzymes, and botanical brighteners to visibly refine and smooth the appearance of your complexion. This formula blends licorice root, sugar-derived AHAs, and beet-derived lactic acid with natural enzymes from pineapple, green apple, and papaya designed to:\u003c\/b\u003e\u003c\/p\u003e\n\n\u003col\u003e\n\t\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\t\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cb id=\"docs-internal-guid-d21ba381-7fff-71f6-2972-3a733a68da25\"\u003eVisibly brighten the look of dull skin and help improve the appearance of uneven tone and post-blemish marks.\u003c\/b\u003e\u003c\/p\u003e\n\t\u003c\/li\u003e\n\t\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\t\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cb id=\"docs-internal-guid-d21ba381-7fff-71f6-2972-3a733a68da25\"\u003eGently exfoliate to improve the look of uneven skin texture.\u003c\/b\u003e\u003c\/p\u003e\n\t\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003e\u003cb id=\"docs-internal-guid-d21ba381-7fff-71f6-2972-3a733a68da25\"\u003eRefine the appearance of pores for a clearer-looking finish. Skin is left feeling soft and looking radiant—without the use of harsh physical exfoliants.\u003cbr\u003e\n\u003cem\u003eResults may vary. This product is intended to improve the appearance of skin, not to alter its underlying structure or function.\u003c\/em\u003e\u003c\/b\u003e\u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":40038146244686,"sku":"FGFAERS","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/AppleEnzyme_Serum_FRONT.jpg?v=1762443400"},{"product_id":"black-tea-grass-jelly-antioxidant-moisturizer","title":"Black Tea Grass Jelly Antioxidant Moisturizer","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-d8f2fe87-7fff-21eb-fd35-e64af85d98ff\"\u003ePuerh black tea is concentrated with protective antioxidants. Just as a shield helps protect the skin's surface, black tea helps defend the appearance of skin against the environmental stressors that contribute to visible signs of aging. Grass jelly provides a hydrating blend of plant saccharides and soothing tiger grass to help the skin look refreshed.\u003c\/b\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":40056784224334,"sku":"FG1FPBTGJM","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/BTGJ_Mstrzr_primary02_SQ_0dea68aa-6418-45b1-9624-4a7556d16617.webp?v=1762443433"},{"product_id":"black-tea-grass-jelly-antioxidant-serum","title":"Black Tea Grass Jelly Antioxidant Serum","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-56dd0cfd-7fff-02a3-2939-7a07180f1766\"\u003ePuerh black tea is concentrated with protective antioxidants. Much like a shield, black tea helps protect the appearance of skin from the environmental free radicals that contribute to visible signs of aging. Grass jelly provides a hydrating blend of plant saccharides and soothing tiger grass to help skin look refreshed and balanced.\u003c\/b\u003e\u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":40056784289870,"sku":"FG1FPBTGJS","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/uc_id_11nhg1Jx1w1rLWbZA_Bx_qc7C-fPWL4MT_export_view.jpg?v=1762443434"},{"product_id":"multi-vitamin-healthy-hair-shampoo","title":"Multi-Vitamin Healthy Hair Shampoo","description":"\u003cp\u003eDeeply nourishing, reparative shampoo fortified with Vegan Keratin, Biotin, Pro-Vitamin B5, Vitamin E and other hair and scalp beneficial vitamins for softer, healthier, shinier hair. Replenishes hydration, restores health and vibrancy back to dry, damaged hair. Safe for color\/chemically treated hair and for daily use, this pH balanced formula is free of toxins common in haircare. Please visit this shampoo’s page on www.100percentpure.life for all the benefits of the different vitamins in this formula.\u003c\/p\u003e","brand":"100% PURE","offers":[{"title":"16 oz","offer_id":43183912812622,"sku":"FG1HCSMVHH16OZ","price":45.0,"currency_code":"USD","in_stock":true},{"title":"8 oz","offer_id":43183912845390,"sku":"1MVHHS8OZ","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/Multi-Vitamin_Healthy_Hair_Shampoo.png?v=1773403931"},{"product_id":"multi-vitamin-healthy-hair-conditioner","title":"Multi-Vitamin Healthy Hair Conditioner","description":"\u003cp\u003eDeeply nourishing, reparative conditioner fortified with Vegan Keratin, Biotin, Pro-Vitamin B5 and other hair and scalp beneficial vitamins for softer, healthier, shinier hair.  Replenishes hydration, restores health and vibrancy back to dry, damaged hair. Safe for color\/chemically treated hair and for daily use, this pH balanced formula is free of toxins common in haircare. \u003c\/p\u003e","brand":"100% PURE","offers":[{"title":"8 oz","offer_id":43183912747086,"sku":"1MVHHC8OZ","price":30.0,"currency_code":"USD","in_stock":true},{"title":"16 oz","offer_id":43183912779854,"sku":"FG1HCCMVHH16OZ","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/1MVHHC8OZ_FRONT_PF.jpg?v=1762443436"},{"product_id":"pumpkin-enzyme-smoothing-mask","title":"Pumpkin Enzyme Smoothing Mask","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-ad209669-7fff-3454-33b4-0909f13d1d85\"\u003eNourishing facial mask with pumpkin, papaya, and pineapple enzymes plus maple AHA to gently buff away surface dullness for a more healthy, glowing-looking complexion. Pumpkins are rich with vitamins and antioxidants that help skin look revitalized and support a more supple, youthful appearance.\u003c\/b\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":40056784552014,"sku":"FGFPESM","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/PmpknMsk_Primary_97c5b78a-1d42-42bf-b480-cc97e128c086.webp?v=1762443437"},{"product_id":"pumpkin-enzyme-smoothing-scrub","title":"Pumpkin Enzyme Smoothing Scrub","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-c54ebad9-7fff-2acc-1c95-224d0d626b4f\"\u003eHighly enzymatic facial scrub buffs away surface dullness for a healthy-looking, radiant complexion. Pumpkin, Papaya, and Pineapple enzymes, Maple AHA, and Beet-derived lactic acid help brighten the look of skin, leaving your complexion feeling incredibly soft and smooth. Nutrient-dense pumpkins are rich with Vitamins A, B, C, and E to help the skin look revitalized and support the appearance of increased firmness and elasticity.\u003c\/b\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":40074111287374,"sku":"FGFPEFS","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/Pumpkin_Smoothing_Scrub_PF.webp?v=1783069343"},{"product_id":"rosemary-grow-serum","title":"Rosemary Grow Serum","description":"\u003cp\u003e\u003cspan\u003eA powerful, plant-based serum formulated with the optimal percentage of organic rosemary—clinically shown to be as effective as prescription treatments for stimulating hair growth. This invigorating formula works by reactivating both active and dormant hair follicles to help boost density, reduce shedding, and restore visibly fuller, healthier hair over time.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eResults are typically seen with consistent use over 3–6 months.\u003c\/span\u003e\u003c\/p\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":40095140380750,"sku":"FGFRSS","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/Rosemary_Grow_Serum_new.png?v=1762443462"},{"product_id":"bakuchiol-face-oil","title":"Bakuchiol Face Oil","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-bf23cc77-7fff-1edc-f7a7-4e5ab056ae66\"\u003ePlant-Based Retinol Alternative. Skin-softening, moisturizing facial oil made with bakuchiol—a gentle yet powerful botanical that offers the same appearance-enhancing benefits as retinol. This formula contains a targeted concentration of Bakuchiol to visibly improve the look of skin texture, brighten the appearance of dark spots, and support a more youthful, firm-looking complexion.\u003c\/b\u003e\u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":40095140511822,"sku":"FGFBFO","price":59.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/Bakuchiol_FaceOil_FRONT.jpg?v=1762443462"},{"product_id":"mushroom-peptide-moisturizer","title":"Mushroom Peptide Moisturizer","description":"\u003cp\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\n\u003c\/style\u003e\n\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e\u003cb id=\"docs-internal-guid-aeaffe1e-7fff-b5de-0ce3-870a26bf0ed2\"\u003eA luxurious moisturizer powered by 11 botanical mushrooms, hyaluronic acid, and quinoa peptides to deeply hydrate and support a firmer, more radiant-looking complexion. 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