{"title":"How to Choose the Right Serum","description":"","products":[{"product_id":"brightening-serum","title":"Brightening Serum","description":"Visibly Brightens + Supports Even Tone. Leaves skin looking refreshed and radiant for a more balanced-looking complexion. Features gentle, plant-based ingredients like sake and fruit acids to support a glowing appearance.","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":36540622606,"sku":"1FMBS","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/1FMBS_Brightening_Serum_Primary.webp?v=1762439474"},{"product_id":"dark-spot-remover","title":"Dark Spot Remover","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-9279af4a-7fff-777a-acfc-71bfa3e516de\"\u003eA gentle yet effective serum that helps visibly improve the look of discoloration, even the appearance of skin tone, and enhance radiance—without chemical lighteners. Powered by natural brighteners like sake, matsutake mushroom, lime, and papaya, this serum works to reduce the appearance of age spots, the look of post-blemish marks, and the appearance of sun-exposed skin. Infused with hydrating aloe vera and rosehip oil, it leaves skin feeling smooth, nourished, and visibly more luminous.\u003c\/b\u003e\u003c\/p\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":36540638094,"sku":"1FMDSR","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/Dark_Spot_Remover.png?v=1773312865"},{"product_id":"vitamin-c-serum","title":"Vitamin C Serum","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-7cdc2056-7fff-1421-0fd7-f797c100c422\"\u003eLightweight, stabilized Vitamin C serum made in a base of hydrating and soothing aloe gel. This vegan and natural Vitamin C serum helps skin feel firmer and look more radiant. Includes radiance-boosting green apple and grape, plus alpha lipoic acid (ALA) to help protect the skin’s appearance against oxidative stressors that can lead to the look of premature aging or surface darkening.\u003c\/b\u003e\u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":36540853582,"sku":"1FMVCS","price":58.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/VitaminC_Serum_PF_2483f4ab-4284-452f-81bc-7b7987695cd0.webp?v=1773834559"},{"product_id":"green-tea-egcg-concentrate-serum","title":"Green Tea EGCG Concentrate Serum","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-9e024898-7fff-b339-66cd-2228156d1bb5\"\u003eSkin-Protective Green Tea. Daily protective serum concentrated with organic green tea and a potent dose of EGCG. As a powerful antioxidant, green tea helps the skin look more resilient against environmental stressors that contribute to the appearance of sagging, fine lines, and wrinkles. Green tea's caffeine content also helps soothe the look of redness and reduces the appearance of dark circles and puffiness for a more enlivened complexion.\u003c\/b\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":1729946517528,"sku":"1FEGCGS","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/GreenTeaEGCG_Serum_PF.webp?v=1773834841"},{"product_id":"fermented-rice-water-serum","title":"Fermented Saké Glow Brightening Serum","description":"Softening + Radiance. This concentrated daily serum features fermented rice water (Sake), naturally rich in enzymes and nutrients to support a brighter, more hydrated, and silky-smooth complexion.","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":1747131400216,"sku":"1FFRWS","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/Fermented_Rice_Water_Serum.png?v=1773312690"},{"product_id":"restorative-sea-culture-replenishing-serum","title":"Restorative Sea Culture Replenishing Serum","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-8d65a498-7fff-883c-5bbd-07fd82c29bc0\"\u003eUltra-light, silky serum saturates the skin’s surface to drench dry, thirsty skin with intense hydration. Seaweed polysaccharides hydrate and help skin look plumper for a more youthful appearance, while olive squalane delivers moisture to help maintain long-lasting hydration.\u003c\/b\u003e\u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":1868161974296,"sku":"1FRSCRS","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/products\/1FRSCRS_Restorative_Sea_Culture_Replenishing_Serum_Primary_f18943d6-df33-42ee-be35-88fcc2da7a00.jpg?v=1762439532"},{"product_id":"green-tea-spf-30","title":"Green Tea SPF 30","description":"\u003cp\u003eThis dual-purpose sunscreen lotion shields skin from UV rays with SPF 30 protection, while nourishing and rehydrating the appearance of dry skin. Made with mineral zinc oxide and infused with the protective and age-defying properties of green tea and Vitamin E. This formula soothes the feel of thirsty skin with a base of hydrating aloe and refreshing cucumber juice, while nourishing with oils of raspberry, avocado, and rosehip to soften for comfortable all-day wear.\u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":28045080363086,"sku":"FGGTSPF304OZ","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/1FSGTSPF30_Green_Tea_SPF_30_Primary.webp?v=1762439700"}],"url":"https:\/\/www.100percentpure.life\/collections\/how-to-choose-the-right-serum.oembed","provider":"100% PURE","version":"1.0","type":"link"}