{"title":"Clean Beauty: Mom's Choice","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-pm-slice=\"1 1 []\" data-mce-fragment=\"1\"\u003eShopping for pregnancy-safe skin care is no easy feat. That's why we created Mom's Choice product selections: we do the research, and take out the guesswork. You can rest assured that the products we recommend were chosen with mom's benefit and baby's health in mind. These products are pregnancy-safe, safe for nursing moms, and can help tackle some of your biggest prenatal and postpartum beauty concerns. Your biggest concern should be catching up on sleep – let us help with the rest.\u003c\/p\u003e\n\u003cbr\u003e","products":[{"product_id":"grow-more-shampoo","title":"Glossy Locks Grow More Shampoo","description":"\u003cp\u003eFormulated to minimize shedding and to stimulate new hair growth. Deep cleans and clarifies scalp without stripping or dehydrating hair. Nourishing formula makes hair stronger, healthier and revitalized. This sulfate-free shampoo is safe and gentle enough for color treated hair.\u003c\/p\u003e","brand":"100% PURE","offers":[{"title":"8 oz","offer_id":43183935127630,"sku":"FGHGLGMS8OZ","price":24.0,"currency_code":"USD","in_stock":true},{"title":"13 oz","offer_id":43183935160398,"sku":"FGHGLGMS13OZ","price":34.0,"currency_code":"USD","in_stock":true},{"title":"16 oz","offer_id":43183935225934,"sku":"GLHSGM16OZ","price":38.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/GrowMore_Shampoo_8oz_PF.webp?v=1774867576"},{"product_id":"grow-more-conditioner","title":"Glossy Locks Grow More Conditioner","description":"\u003cp\u003eFormulated to minimize shedding and stimulate new hair growth. This natural conditioner is designed to deeply nourish, hydrate, and detangle for soft and silky smooth locks. Nutrient rich formula strengthens with vitamins and botanicals, while purifying and deeply clarifying for healthy, revitalized hair. This sulfate-free formula is safe and gentle enough for even color treated hair.\u003c\/p\u003e","brand":"100% PURE","offers":[{"title":"8 oz","offer_id":43183934996558,"sku":"FGHGLGMC8OZ","price":24.0,"currency_code":"USD","in_stock":true},{"title":"13 oz","offer_id":43183935029326,"sku":"FGHGLGMC13OZ","price":34.0,"currency_code":"USD","in_stock":true},{"title":"16 oz","offer_id":43183935094862,"sku":"GLHCGM16OZ","price":38.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/FGHGLGMC8OZ-FRONT-GrowMoreConditioner_PF.jpg?v=1762439466"},{"product_id":"vanilla-bean-whipped-body-butter","title":"Vanilla Bean Whipped Body Butter","description":"\u003cp\u003eSupremely decadent and deeply moisturizing, our Whipped Body Butter collection is capable of nourishing even the driest of skin. A base of water-rich aloe vera and soothing rose hydrosol replenishes lost hydration. Ultra rich cocoa butter, avocado butter, and blackcurrant oil coat skin with essential moisture to fortify skin's delicate lipid barrier, effectively relieving dry, itchy skin. This thick and creamy body butter is infused with the scent of sweet, decadent vanilla. \u003cbr\u003e\n\u003cb\u003eProduct Statement:\u003c\/b\u003e\u003cbr\u003e\nIf you've received a fresh batch of our body butter recently, you'll notice the rich cocoa aroma as you open the jar. That's because we've introduced a higher cocoa butter content of 30% in our latest formulation. We made this improvement to eliminate wax, as cocoa butter offers a host of superior skin benefits compared to wax which has none. Cocoa butter is fatty acids that's been cold pressed from cocoa beans which is why our most recent body butter smells like chocolate. It's so nourishing and full of skin beneficial nutrients. It's packed with phytosterols for anti-inflammatory effects, Vitamin E for restorative properties, polyphenols as potent antioxidants, squalene to moisturize and soften, and caffeine which is firming.\u003cbr\u003e\n\u003cbr\u003e\nWhile the current high cocoa butter content in our formula is superior, we'll be returning to our original formula in the subsequent batches due to your response. This change will ensure that you'll experience more of the essential oils and extracts, rather than predominantly cocoa butter, once this current batch is depleted.\u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":36540640526,"sku":"1BWBBVB","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/VanillaBeanWhippedBodyButterPF.webp?v=1777560252"},{"product_id":"french-lavender-nourishing-body-cream","title":"French Lavender Nourishing Body Cream","description":"\u003cp\u003eLuxuriously creamy body lotion enriched with potent anti-aging vitamins and antioxidants for softer, more supple skin. Deeply moisturizing cocoa and avocado soothe dryness and flaking, while aloe and rose hydrosol replenish essential hydration. Additions of stimulating Kona green coffee and vitamin C brighten and energize the skin for a more youthful glow. This silky smooth body cream is infused with the scent of clean, calming lavender. \u003cbr\u003e\n \u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":36540674830,"sku":"1BLTFL","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/French_Lavendar_Body_Cream_8oz_PF.webp?v=1783069229"},{"product_id":"cherry-lip-balm","title":"Cherry Lip Balm","description":"\u003cp\u003eLuxuriously sweet and softening cherry lip balm made with moisturizing organic sunflower and coconut oils, reparative vitamin E, and calming calendula.\u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":36540731470,"sku":"1LBOC","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/Cherry_Lip_Balm.png?v=1773315207"},{"product_id":"organic-mint-lip-balm","title":"Organic Mint Lip Balm","description":"\u003cp\u003eSoothing lip balm made from refreshing peppermint and eucalyptus oils. Featuring organic sunflower and coconut oils to moisturize and soften, plus reparative vitamin E.\u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":36540733582,"sku":"1LBM","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/Mint_Lip_Balm_PF.webp?v=1779119629"},{"product_id":"lysine-herbs-healing-lip-balm","title":"Lysine + Herbs Lip Balm","description":"\u003cp\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}--\u003e\n\u003c\/style\u003e\nHealing lip balm made with hydrating coconut and soothing lysine, an amino acid that alleviates burning, itching, and irritation associated with cold sores. Use daily to prevent and shorten duration of cold sores.\u003cbr\u003e\n*The dark spots in formula are specks of healing propolis.\u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":36540734094,"sku":"1LBLHH","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/Lysine_Herbslipbalm.jpg?v=1762439493"},{"product_id":"vitamin-c-serum","title":"Vitamin C Serum","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-7cdc2056-7fff-1421-0fd7-f797c100c422\"\u003eLightweight, stabilized Vitamin C serum made in a base of hydrating and soothing aloe gel. This vegan and natural Vitamin C serum helps skin feel firmer and look more radiant. Includes radiance-boosting green apple and grape, plus alpha lipoic acid (ALA) to help protect the skin’s appearance against oxidative stressors that can lead to the look of premature aging or surface darkening.\u003c\/b\u003e\u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":36540853582,"sku":"1FMVCS","price":58.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/VitaminC_Serum_PF_2483f4ab-4284-452f-81bc-7b7987695cd0.webp?v=1773834559"},{"product_id":"fruit-pigmented-lip-cheek-stain-cherry","title":"Fruit Pigmented® Cherry Lip \u0026 Cheek Stain","description":"\u003cp\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}--\u003e\n\u003c\/style\u003e\nBack and Better Than Ever!\u003cbr\u003e\nOur beloved Fruit Pigmented® Cherry Lip \u0026amp; Cheek Stain returns with an improved formula for a sheer, radiant wash of cherry pink-red. Made with antioxidant-rich fruit pigments to nourish and protect, and infused with olive squalane for deep hydration. This long-lasting stain is blendable, buildable, and effortlessly beautiful—perfect for that fresh, just-bitten glow.\u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":36541099918,"sku":"1CLCSC","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/Fruit_Pigmented_Cherry_Lip_Cheek_Stain_1.png?v=1773403505"},{"product_id":"honey-almond-whipped-body-butter","title":"Honey Almond Whipped Body Butter","description":"\u003cp\u003eSupremely decadent and deeply moisturizing, our Whipped Body Butter collection is capable of nourishing even the driest of skin. A base of water-rich aloe vera and soothing rose hydrosol replenishes lost hydration. Ultra rich cocoa butter, avocado butter, and blackcurrant oil coat skin with essential moisture to fortify skin's delicate lipid barrier, effectively relieving dry, itchy skin. This thick body butter cream for dry skin is infused with the scent of sweet, honey-glazed almonds. \u003cbr\u003e\n\u003cbr\u003e\n\u003cb\u003eProduct Statement:\u003c\/b\u003e\u003cbr\u003e\nIf you've received a fresh batch of our body butter recently, you'll notice the rich cocoa aroma as you open the jar. That's because we've introduced a higher cocoa butter content of 30% in our latest formulation. We made this improvement to eliminate wax, as cocoa butter offers a host of superior skin benefits compared to wax which has none. Cocoa butter is fatty acids that's been cold pressed from cocoa beans which is why our most recent body butter smells like chocolate. It's so nourishing and full of skin beneficial nutrients. It's packed with phytosterols for anti-inflammatory effects, Vitamin E for restorative properties, polyphenols as potent antioxidants, squalene to moisturize and soften, and caffeine which is firming.\u003cbr\u003e\n\u003cbr\u003e\nWhile the current high cocoa butter content in our formula is superior, we'll be returning to our original formula in the subsequent batches due to your response. This change will ensure that you'll experience more of the essential oils and extracts, rather than predominantly cocoa butter, once this current batch is depleted.\u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":36541395342,"sku":"1BWBBHA","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/AlmondMilk_Whipped_Body_Butter_PF.png?v=1779119507"},{"product_id":"french-lavender-whipped-body-butter","title":"French Lavender Whipped Body Butter","description":"\u003cp\u003eSupremely decadent and deeply moisturizing, our Whipped French Lavender Body Butter is capable of nourishing even the driest of skin. A base of water-rich aloe vera and soothing rose hydrosol replenishes lost hydration. Ultra rich cocoa butter, avocado butter, and blackcurrant oil coat skin with essential moisture to fortify skin's delicate lipid barrier, effectively relieving dry, itchy skin. This thick and creamy cruelty-free body butter is infused with the scent of clean, calming lavender. \u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eProduct Statement:\u003c\/b\u003e\u003cbr\u003e\nIf you've received a fresh batch of our body butter recently, you'll notice the rich cocoa aroma as you open the jar. That's because we've introduced a higher cocoa butter content of 30% in our latest formulation. We made this improvement to eliminate wax, as cocoa butter offers a host of superior skin benefits compared to wax which has none. Cocoa butter is fatty acids that's been cold pressed from cocoa beans which is why our most recent body butter smells like chocolate. It's so nourishing and full of skin beneficial nutrients. It's packed with phytosterols for anti-inflammatory effects, Vitamin E for restorative properties, polyphenols as potent antioxidants, squalene to moisturize and soften, and caffeine which is firming.\u003cbr\u003e\n\u003cbr\u003e\nWhile the current high cocoa butter content in our formula is superior, we'll be returning to our original formula in the subsequent batches due to your response. This change will ensure that you'll experience more of the essential oils and extracts, rather than predominantly cocoa butter, once this current batch is depleted.\u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":36541395918,"sku":"1BWBBFL","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/products\/1BWBBFL_Whipped_Body_Butter_French_Lavender_Primary.jpg?v=1762439499"},{"product_id":"coconut-whipped-body-butter","title":"Coconut Whipped Body Butter","description":"\u003cp\u003eSupremely decadent and deeply moisturizing, our Whipped Body Butter collection is capable of nourishing even the driest of skin. With a base of water-rich aloe vera and soothing rose hydrosol, this coconut butter lotion replenishes lost hydration. Ultra rich cocoa butter, avocado butter, and blackcurrant oil coat skin with essential moisture to fortify skin's delicate lipid barrier, effectively relieving dry, itchy skin. This thick and creamy body butter is infused with the scent of sweet, tropical coconut. \u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eProduct Statement:\u003c\/b\u003e\u003cbr\u003e\nIf you've received a fresh batch of our body butter recently, you'll notice the rich cocoa aroma as you open the jar. That's because we've introduced a higher cocoa butter content of 30% in our latest formulation. We made this improvement to eliminate wax, as cocoa butter offers a host of superior skin benefits compared to wax which has none. Cocoa butter is fatty acids that's been cold pressed from cocoa beans which is why our most recent body butter smells like chocolate. It's so nourishing and full of skin beneficial nutrients. It's packed with phytosterols for anti-inflammatory effects, Vitamin E for restorative properties, polyphenols as potent antioxidants, squalene to moisturize and soften, and caffeine which is firming.\u003cbr\u003e\n\u003cbr\u003e\nWhile the current high cocoa butter content in our formula is superior, we'll be returning to our original formula in the subsequent batches due to your response. This change will ensure that you'll experience more of the essential oils and extracts, rather than predominantly cocoa butter, once this current batch is depleted.\u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":36541396366,"sku":"1BWBBC","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/Coconut_Milk_Whipped_Body_Butter_PF.webp?v=1783003991"},{"product_id":"vanilla-bean-nourishing-body-cream","title":"Vanilla Bean Nourishing Body Cream","description":"\u003cp\u003eLuxuriously creamy vanilla bean body lotion enriched with potent anti-aging vitamins and antioxidants for softer, more supple skin. Deeply moisturizing cocoa and avocado soothe dryness and flaking, while aloe and rose hydrosol replenish essential hydration. Additions of stimulating Kona green coffee and vitamin C brighten and energize the skin for a more youthful glow. This silky smooth natural body cream is infused with the scent of sweet, decadent vanilla.\u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":36541515918,"sku":"1BLTVB","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/Vanilla_Bean_Nourishing_Body_Cream_PF.webp?v=1774864352"},{"product_id":"pink-grapefruit-nourishing-body-cream","title":"Pink Grapefruit Nourishing Body Cream","description":"\u003cp\u003eThis luxurious pink grapefruit body cream is enriched with potent anti-aging vitamins and antioxidants for softer, more supple skin.Â Deeply moisturizing cocoa and avocado soothe dryness and flaking, while aloe and rose hydrosol replenish essential hydration. Additions of stimulating Kona green coffee and vitamin C brighten and energize the skin for a more youthful glow.Â This silky smooth body lotion is infused with the scent of bright and citrusy pink grapefruit.Â \u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":36541526990,"sku":"1BLTPG","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/PinkGrapefruitBodyCream_PF_2d3a7f71-a974-48b9-9eb3-74a3dd3c6dd5.png?v=1762904382"},{"product_id":"honey-almond-nourishing-body-cream","title":"Honey Almond Nourishing Body Cream","description":"\u003cp\u003eLuxuriously creamy body lotion enriched with potent anti-aging vitamins and antioxidants for softer, more supple skin. Deeply moisturizing cocoa and avocado soothe dryness and flaking, while aloe and rose hydrosol replenish essential hydration. Additions of stimulating Kona green coffee and vitamin C brighten and energize the skin for a more youthful glow. This silky smooth body cream is infused with the scent of sweet, honey-glazed almonds. \u003cbr\u003e\n \u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":36541528590,"sku":"1BLTHA","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/Almond_Milk_Body_Cream_8oz_PF.webp?v=1783069534"},{"product_id":"tea-tree-willow-clarifying-astringent","title":"Tea Tree \u0026 Willow Clarifying Astringent","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-437f532a-7fff-b0de-e690-f69f202750c2\"\u003eBlemish-Prone Skin Support. Tea tree and willow work alongside clarifying herbs to soothe and refresh the appearance of oily or blemish-prone skin. This refreshing toner nourishes, hydrates, and softens the skin’s surface without stripping, dehydrating, or irritating.\u003c\/b\u003e\u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":1452354994200,"sku":"1FTTWCA","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/TeaTree_Astringent_Pf.webp?v=1774864716"},{"product_id":"hydra-drench-cream","title":"Hydra Drench Cream","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-a448eb8e-7fff-e8d8-a08a-8d64fb12e06e\"\u003eThis lightweight, quickly absorbing formula effectively re-hydrates the appearance of thirsty skin with omega fatty acid-rich gel-water from chia seeds. All skin types require surface hydration to look their best; this formula provides essential moisture without a heavy feel. For drier skin types, this can be layered under an oil-based moisturizer to enhance the appearance of suppleness.\u003c\/b\u003e\u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":1601615757336,"sku":"1FHDC","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/HydraDrenchCreamPF.webp?v=1774867250"},{"product_id":"green-tea-egcg-concentrate-cream","title":"Green Tea EGCG Concentrate Cream","description":"\u003cp\u003eProtective Green Tea\u003cbr\u003e\n\u003cbr\u003e\nHighly nutrient-rich green tea ointment softens and fortifies skin with key phytonutrients.EGCG, the potent antioxidant from green tea, protects against environmental damage and neutralizes aging free radicals. This protective, skin-softening daily moisturizing green tea extract cream is made in a base of nourishing yerba mate water, rich açai butter, and lightweight green tea oil. \u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":1730069692440,"sku":"1FEGCGCC","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/GreenTeaEGCGMoisturizer-Front.jpg?v=1764115308"},{"product_id":"acai-pulp-facial-scrub","title":"Acai Pulp Facial Scrub","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-5beeb323-7fff-d788-2bb6-b0e3a155d8bb\"\u003eIntensive, concentrated natural face exfoliator designed to help pores look deeply cleansed for a glowing, more refreshed appearance. Because of the concentration of this nutrient-dense formula, always use on wet skin (incorporating more water allows for gentler exfoliation). Organic acai berries nourish the skin's surface and support a brighter look with essential vitamins, minerals, and antioxidants.\u003c\/b\u003e\u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":1894658572312,"sku":"1FAPFS","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/Acai_Pulp_Facial_Scrub.png?v=1773312526"},{"product_id":"fruit-pigmented-2nd-skin-concealer","title":"Fruit Pigmented® 2nd Skin Concealer","description":"\u003cp\u003eSuper silky, luxurious natural concealer colored with fruit pigments and infused with hydrating olive squalane. This silky concealer gives you effortlessly blendable and buildable coverage, with a soft satin finish that looks and feels like a second skin. This lightweight, complexion-perfecting concealer can be used for spot concealing, highlighting, contouring, or all-over coverage.Â \u003c\/p\u003e\n","brand":"100% PURE","offers":[{"title":"Shade 1","offer_id":43183931949134,"sku":"1C2SC1","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Shade 2","offer_id":43183931981902,"sku":"1C2SC2","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Shade 3","offer_id":43183932014670,"sku":"1C2SC3","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Shade 4","offer_id":43183932047438,"sku":"1C2SC4","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Shade 5","offer_id":43183932080206,"sku":"1C2SC5","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Shade 6","offer_id":43183932112974,"sku":"1C2SC6","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Shade 7","offer_id":43183932145742,"sku":"1C2SC7","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/products\/1C2SC_2nd_Skin_Concealer_Shade_1_Primary_e3aa73.jpg?v=1762439545"},{"product_id":"fruit-pigmented-ultra-lengthening-mascara","title":"Fruit Pigmented® Ultra Lengthening Mascara","description":"\u003cp\u003eOur Fruit PigmentedÂ® Ultra Lengthening Mascara lengthens and separates lashes without clumping, smudging, or flaking. Fitted with a slim hourglass wand to coat each lash in healthy conditioners and stunning natural pigment from black tea, berries, and cocoa. 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